RM Sotheby’s
About The Project
Our goal was to create a digital platform for RM Sotheby’s company that will provide classic car collectors with a one-stop-shop for all their needs related to their passion. The platform should enable collectors to discover, research, buy, sell, and connect with other collectors who share their love for classic cars.
Design Objectives
Product Requirements
Develop a user-friendly and visually appealing website that caters to classic car enthusiasts
Provide a seamless browsing experience to enable collectors to find the cars they are interested in easily
Facilitate the buying and selling of classic cars by developing a reliable and secure marketplace
Offer educational resources such as articles, tutorials, and forums for collectors to learn more about the classic car community
Enable collectors to connect with one another and share their knowledge
Collector’s Portal Home Page
Target Audience
Portal Users
The target audience for this platform are classic car collectors and enthusiasts of all ages and experience levels. The site should be welcoming to both novice and experienced collectors and provide them with the resources they need to fully engage in the classic car community.
Public Collector’s Profile Page
Design Considerations
Things To Keep In Mind
The site should be visually appealing and follow the company brand guidelines evoking a sense of nostalgia for classic car enthusiasts
The portal should be easy to navigate and search, allowing collectors to filter cars by make, model, year, and other relevant criteria
Facilitate the buying and selling of classic cars by developing a reliable and secure marketplace
The marketplace should be secure and offer features such as escrow and verification to ensure that buyers and sellers are protected
The educational resources should be presented in a way that is accessible and engaging to users, including forums, videos, and interactive tutorials
Marque Detail Page
Deliverables
Team’s Responsibility
The main deliverable of our team was the product vision for the RM Sotheby's company supported by design materials such as user stories, prototypes, and visual designs of the classic car collectors' portal demonstrating the key user journeys and interactions.
Portal’s Messaging Center
Cross Platform Experience
Product Details
The importance of cross-platform experience for a digital product cannot be overstated. With the proliferation of devices and platforms, it is essential for a digital product to be seamlessly accessible from anywhere and from any device. A truly cross-platform experience ensures that users can access your product on their computers, smartphones, tablets, or other devices without any hiccups. One of the key recommendations to the client was to implement the platform to be supported on all possible devices.
Portal’s Mobile Screens
Privacy Levels
Product Details
As a strategic design recommendation, it is important to consider the privacy levels and different types of accounts that classic car collectors online portal should provide for its users. One option is to offer public accounts, where users' profiles and information are visible to everyone on the platform. This type of account can be useful for those who want to network and connect with others in the classic car collector community. However, it may not be suitable for those who prefer greater privacy and control over their information. Another option is to offer anonymous accounts, where users' profiles and information are not visible to others on the platform. This type of account can be appealing to those who desire greater privacy and anonymity. It is important to provide users with a choice of account types so that they can choose the level of privacy and control that suits their needs best.
